Marlboro unveils new packaging design.
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Philip Morris has introduced a new packaging design for Marlboro cigarettes. In addition to packaging, cigarettes themselves have undergone modernization.
This month, the brand will be presented with a new look. The redesign includes Marlboro Red, Gold, Silver Blue, Ice Blast and White Menthol cigarettes. The new packs retain the recognizable Marlboro chevron, but now the packaging has a special soft touch coating, which is pleasant to the touch.
Martin Inkster, Managing Director of Marlboro UK and Ireland, said: “Our goal was to create new designs that convey premium cigarette quality and appeal to an adult audience. We also hope to strengthen the brand. "
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